Online Media and Business
Online media and online business are essential to the modern world. Digital platforms allow for unique connections with consumers as well as brand awareness to attract customers to your products or services. It can also allow you to drive traffic through social media, search engines and other websites, which creates more revenue opportunities.
Digital media companies create, produce or distribute digital content on a variety of platforms. Podcasts, videos, blogs and ecommerce websites are a few examples. Some of these businesses offer subscription models, similar to the traditional newspaper and magazine models, where users pay a fee for access to content for the entire month.
The digital medium offers new avenues for revenue that have never been before. It is vital that media companies understand the new possibilities, and how they can be used to benefit them.
Owned media, earned media, and paid media are three of the most important categories in digital media. Owned media is content that your company controls and owns, including your blog, website, and social media channels. The more owned media that an organization owns, the greater its visibility in results pages of search engines. This is why it is vital to optimize all your owned media for SEO, so that the search engines can find and rank it. Paid media can be described as PPC or social media advertisements and advertising that retargets. Earned media is shared content from your customers that could help you build your brand like recommendations on social media or e-WOM (electronic word of mouth).